How to Make Money with Lead Generation (The No-BS Guide)
You’re here because you want to make money—real money—without the hype, scams, or “get rich quick” nonsense. And lead generation? It’s one of the most reliable ways to do it.
But let’s cut through the fluff. How do you actually make money with lead generation? What’s the fastest way to start? And how do you scale it without burning out?
I’ve built businesses on this. So here’s the straight-talk, step-by-step guide to turning leads into cash.
What Is Lead Generation? (And Why It’s a Goldmine)
Lead generation is simply finding people who need what you (or someone else) sells and connecting them.
Businesses always need leads. Whether it’s:
-
Local businesses (roofers, dentists, lawyers)
-
E-commerce brands
-
SaaS companies
-
Real estate agents
If you can deliver hot leads, you get paid. Simple.
How to Make Money with Lead Generation (3 Proven Ways)
1. Sell Leads Directly to Businesses (The Fastest Method)
Find businesses that desperately need customers and sell them qualified leads.
Step-by-Step:
-
Pick a niche (e.g., personal injury lawyers, HVAC companies).
-
Find leads (Facebook ads, SEO, cold outreach).
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Contact business owners and sell the leads (more on pricing later).
Example:
You run Facebook ads targeting people searching for “best divorce lawyer in [city].” You collect their contact info and sell it to local divorce attorneys for
50−50-
300 per lead.
2. Build a Lead Gen Website (Long-Term Cash Flow)
Create a site that attracts leads organically (SEO) or through paid ads, then monetize it.
How?
-
Local service sites (e.g., “Best Roofers in Miami”) → Sell leads to roofing companies.
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Comparison sites (e.g., “Best CRM Software”) → Affiliate commissions.
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Directory sites (e.g., “Top Real Estate Agents in Austin”) → Charge for listings.
Pro Tip: Use Google Local Service Ads for high-intent leads.
3. Affiliate Marketing with Lead Gen (Low Risk, High Reward)
Promote other companies’ products and get paid per lead or sale.
Best Affiliate Programs for Lead Gen:
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MillionFormula.com (High-ticket coaching & courses)
-
ClickBank (Digital products)
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Amazon Associates (Physical products)
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PayPerCall (Get paid for phone calls)
How Much Can You Really Make?
Depends on how valuable the leads are:
-
Low-ticket leads (e.g., insurance quotes) →
5−5-20 per lead
-
Mid-ticket leads (e.g., local services) →
50−50-300 per lead
-
High-ticket leads (e.g., B2B software) →
500−500-5,000+ per lead
Real Example:
A friend generates solar panel leads and sells them for
250each∗∗.Hegets20leadsamonth→∗∗250 each**. He gets 20 leads a month → **
5,000/month (for a few hours of work).
How to Get Started Fast (Step-by-Step)
Step 1: Choose a Profitable Niche
The best niches have:
✅ High customer value (businesses pay more per lead)
✅ High demand (businesses are actively looking)
✅ Low competition (easier to break into)
Top Lead Gen Niches in 2024:
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Home services (roofing, plumbing, HVAC)
-
Legal (personal injury, DUI lawyers)
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Healthcare (dentists, chiropractors)
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B2B (SAAS, payroll services)
Step 2: Find Leads (3 Simple Methods)
1. Paid Ads (Fastest Results)
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Facebook Lead Ads (Great for local services)
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Google Ads (High-intent searches)
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YouTube Ads (Video-based lead gen)
2. Organic Traffic (Free but Slower)
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SEO blogs (e.g., “Best Personal Injury Lawyer in [City]”)
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YouTube/Social Media (Post lead-magnet content)
3. Cold Outreach (Direct but Grindy)
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Scrape leads from LinkedIn, Yelp, or Google Maps.
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Email or call them (if compliant with laws).
Step 3: Sell the Leads (How to Close Deals)
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Pricing: Start at
50−50-100 per lead (adjust based on value).
-
Pitch: “I generate qualified [niche] leads. Want me to send you 5 this week?”
-
Delivery: Use a CRM (HubSpot, GoHighLevel) or simple spreadsheet.
Scaling Your Lead Gen Business
Once you’re making
1,000−1,000-
5,000/month, scale with:
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Automation (Zapier, chatbots)
-
Outsourcing (Hire a VA for
5−5-10/hr)
-
More niches (Expand to other industries)
FAQs (Quick Answers)
1. Is lead generation legal?
Yes, as long as you follow GDPR, TCPA, and FTC guidelines (no shady practices).
2. Do I need a website?
Not always (you can use FB ads + Google Sheets), but it helps long-term.
3. How do I find buyers for leads?
-
Cold email/call businesses.
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Post in Facebook groups (e.g., “Roofers Looking for Leads”).
-
Use lead brokers like LeadVendor.
4. What’s the easiest lead gen method for beginners?
Facebook Lead Ads + Local Businesses (low cost, high demand).
Final Word
Lead generation isn’t a “secret” or “hack.” It’s a real business model that works if you take action.
Start small. Pick one method. Get your first lead. Sell it. Repeat.
And if you want a done-for-you system, check out MillionFormula.com—it’s one of the best resources for scaling a lead gen biz fast.
Now go **make your first
100.∗∗Then100.** Then
1,000. Then $10,000. The leads are out there—go get ‘em. 🚀
